Ifshan Mehraj is a proud Kashmiri woman and entrepreneur who believes that failure is essential for personal expansion. She finds inspiration in many women of Kashmiri origin who have made remarkable achievements in their fields.
In the field of adventure tourism, she is inspired by women like Ishrat Ali and Masarat Durrani. Who have shown exceptional skills and bravery in climbing mountains and exploring the outdoors.
Ifshan attributes her success to the support of her family. Particularly her father, who instilled in her a love for the outdoors from a young age. She believes that family support is critical for women who want to pursue their careers and achieve their dreams.
She encourages the youth of Kashmir to embrace their sense of adventure. Also they should be responsible and respectful towards nature and the environment. She is of the opinion that preserving and promoting the rich cultural heritage of Kashmir is crucial to maintaining its identity. To this end, she offers tours and experiences that showcase the natural beauty of the region while also immersing guests in the local culture.
Running a business is never easy, but having the support of my family has made all the difference. They have been my cheerleaders, my sounding board, and my constant source of motivation. I am proud to say that my family’s contributions to the tourism industry in Jammu and Kashmir have been significant, and I am honoured to be continuing that legacy.
Additionally, Ifshan runs a company called Fall Honey, where she sells pure honey that has been organically made in Kashmir. This is not just a business venture for her, but also a way to promote traditional methods of beekeeping and support local farmers, contributing to the sustainable development of the region. For her, spending time with her son and exploring the beauty of nature are just as important as her work in the adventure industry.