Gaash Label The Cherry Tree

Jammu & Kashmir has been hit by one of the worst floods in living memory. The incessant rain has triggered landslides and submerged hundreds of villages. The non-stop deluge has claimed human lives, displaced people from their homes and caused extensive damage to livestock, water supply, livelihood, telecommunications and road accessibility, hampering relief & rescue operations., in association with Goonj, appeals to all to contribute generously to help bring succour to the affected people of Jammu and Kashmir. Please refer to the accompanying poster for details on requirements and the process of contribution.

It’s a large scale humanitarian crisis and all help is welcome and much appreciated.

Continuing our efforts in highlighting the scale of the tragedy, we request all those in Kashmir to send in photographs of all that has transpired since the night of 7th September, 2014 at 2: 30 am.

Our aim is to record the event & its aftermath for posterity so that it serves as a reminder to all to preserve nature as nature intended it.

It is a consolidated effort to capture natures fury as recorded by each individual who was there in the Valley.

Please send in your photos with your name & the location at


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